Gordons launch new 0.0% Gin and it's perfect for Dry January

Gordons launch new 0.0% Gin and it's perfect for Dry January

01/07/2021

IF you're looking to take part in Dry January, or just want to be more mindful about your booze intake, then Gordon's has it covered.

Gordon's have launched Gordon's 0.0%, an alcohol free version of their famous Gordon's Gin.

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Gordon's 0.0% is an alcohol free version of their famous gin, and promises the same great taste – with none of the alcohol.

  • (AD) Gordon's Alcohol Free 0.0% 70cl, £14.40, Amazon Fresh – buy here

Priced from £14, it's available from Amazon and Tesco, alongside other supermarkets.

Gordons 0.0% has ensured they've kept their distinctive taste, but with no booze, with the bold, juniper-led character gin fans know and love.

Plus, at only 24 calories per serve, the 0.0% option is a great choice for those looking to reduce their booze intake, Dry January fans, and those reducing their daily calories.

Charlotte Gibbon, GB Head of Marketing at Gordon’s says, “At Gordon’s we are committed to providing choice for different occasions and we don’t think people should have to miss out on the flavour or experience when choosing an alcohol free drink.

"Gordon’s 0.0% has been created to ensure that consumers still get to enjoy the delicious taste of Gordon’s, even if they’re opting not to drink alcohol. We’ll raise a G&T to that!”

Anita Robinson, Marketing Director Diageo GB said: “Our expert innovation team at Gordon’s has combined years of expertise and historic Gin distilling knowledge to create a credible alcohol-free experience.

"Gordon's 0.0% is created by distilling the same botanicals used in Gordon's London Dry Gin. These botanicals are individually immersed in water, heated and then distilled before being expertly blended together to capture the essence of Gordon’s in a delicious alcohol-free alternative.

"This special distillation process is a closely guarded secret, known only to a handful of people and we are incredibly proud to be bringing gin drinkers that juniper led taste they’re expecting from Gordon’s when they choose not to drink alcohol.”

To enjoy, gin fans simply need to make a gin and tonic as they usually would; pour 50ml of Gordon’s 0.0% over ice, top up with 150ml of tonic and finish with a wedge of lime – delicious.

You can buy Gordon's 0.0% from Amazon for £14.40, click here to get yours.

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