Advertisers pull ads amid the attack on the US Capitol

Advertisers pull ads amid the attack on the US Capitol


Hi! Welcome to the Insider Advertising daily for January 7. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at

Today's news: Marketers pull their ads amid the attack on the US Capitol while top business leaders speak out against the rioters.

Advertisers pull commercials around news coverage of attempted coup at US Capitol

  • Claire Atkinson and Patrick Coffee report that a host of major brands asked their ad agencies to pause their advertising campaigns amid the unprecedented attack on the US Capitol.
  • At least one TV network stopped running commercial breaks during news coverage of the coup attempt.
  • Advertisers are seeking advice on what to do next, and the news coverage leaves a question mark over what will happen with campaigns set to air on inauguration day January 20.

Read the full story here.

Pro-Trump supporters storm the U.S. Capitol following a rally with President Donald Trump on January 6, 2021.Samuel Corum/Getty Images

Business leaders including JPMorgan's Jamie Dimon and Reddit cofounder Alexis Ohanian condemn the rioters at the US Capitol: 'These are domestic terrorists'

  • Business leaders also spoke out against the attack.
  • Reddit cofounder Alexis Ohanian described the rioters as "domestic terrorists." JPMorgan Chase CEO Jamie Dimon said in a statement that he strongly condemned Wednesday's violence, saying, "We are better than this."
  • Jay Timmons, president and CEO of the National Association of Manufacturers, issued a scathing rebuke of President Donald Trump and the rioters. He called on Vice President Mike Pence and the Cabinet to invoke the 25th Amendment in order to remove Trump from office.

Read the full story here.

Business Insider/Jessica Tyler

Ulta Beauty is pushing into advertising as it chases a piece of the $17 billion e-commerce ad business

  • In other news, I reported that Ulta Beauty is rolling out an advertising arm to sell ads on its own platform, publisher sites, and social networks, according to two ad buyers with direct knowledge.
  • The beauty retailer joins Walgreens, CVS, Target, and Walmart that are betting on advertising as a way to offset shrinking retail margins.
  • In addition to selling ads on its own properties, Ulta Beauty is working with Epsilon to pitch co-branded programmatic ads that run on Facebook, YouTube, and ad networks. 

Read the full story here.

More stories we're reading:

  • Twitter has locked Trump's account and will keep it locked until he deletes tweets containing baseless claims of election fraud amid US Capitol siege (Business Insider)
  • Sean Parker-backed Stageit is seeking funding as other self-serve celebrity platforms like Cameo and OnlyFans take off (Business Insider)
  • A business owner who spent nearly $46 million on Facebook advertising says he's been booted from the platform without explanation (Business Insider)
  • Sweden's Oatly is expected to IPO this year. Here's how its popularity soared on its quirky grassroots marketing. (Business Insider)
  • What it's like working for a YouTube star and how to get a job in the influencer industry by networking, according to Alisha Marie's video editor (Business Insider)
  • Roku tops 50 million active streaming accounts, growing 39% in 2020 (Variety)
  • Wyndham Destinations buys Travel + Leisure from Meredith for $100 million (The Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at and subscribe to this daily email here.

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