Asda relaunches Captain Morgan’s gingerbread spiced rum in time for Christmas

Asda relaunches Captain Morgan’s gingerbread spiced rum in time for Christmas

10/08/2020

Looking to get into the festive spirit?

Captain Morgan’s limited edition gingerbread rum is back in shops.

Exclusive to Asda, the company’s signature drink is infused with the taste of spiced confectionary.

There are delicious flavours of ginger, cardamom and cinnamon, which go perfectly in wintry cocktails.

So will you be picking up a bottle? Asda is selling 70cls of the rum for £13.

As the product is only around during winter, you may want to stock up on it before spring approaches.

Rum seems to be the trendiest drink of the moment.

The International Drink Expo’s website states: “Found on your typical drinks menu and on every off-license shelf, rum is becoming exceedingly well-loved in the UK.

“In fact, it’s becoming so popular that it now ranks alongside whisky and gin as one of the UK’s favourite spirits!

“Annual rum sales in Britain topped £1 billion for the first time in 2018, with over 1 billion litres consumed.”

The Drinks Insight Network also believes “rum has the potential to overthow gin as the new on-trend spirit”.

It adds: "According to GlobalData’s Intelligence Centre, the value of the UK rum market grew at a rate of 7.5% between 2017 and 2018, compared to the gin market which saw annual growth of 3.8%, clearly demonstrating how rum is capitalising on the slowing down of the gin market after years of growth."

So do you prefer rum to gin? It's tricky to choose between them! Don't forget to leave us your thoughts in the comments section below.

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