‘Big step’: Lidl announces ‘traffic light’ labelling on products in major supermarket move

‘Big step’: Lidl announces ‘traffic light’ labelling on products in major supermarket move

08/24/2021

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Lidl has made several changes over the last year to help tackle climate change as well as the plastic packaging crisis. In its latest move, the discount supermarket has announced it will start to roll out its new sustainability trial in Scottish stores on 50 of Lidl’s own-label products.

The trial, which will be available in Lidl’s 105 Scottish supermarkets, grades each product across key categories for sustainability.

Food items involved will include food and drink products such as teas, coffees and hot chocolate.

Eco-Score uses open-source data to independently grade products on their sustainability credentials.

It assigns each product a colour ranging from green to red.

If a product has a green label on it, it means the product has a low impact compared to red which indicates a high impact.

The new labelling system will give customers a better understanding of the environmental consequences, at a glance.

To grade a food or drink product, Eco-Score independently assesses various factors including production methods, impact on biodiversity, packaging and carbon footprint.

Products will also receive a better score if they are certified to third party schemes like Fairtrade and Rainforest Alliance.

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Lidl plans to use the scheme to promote its commitment to sourcing 100 percent of its key raw materials, such as tea, coffee and cocoa from sustainable sources.

Amali Bunter, Head of Responsible Sourcing and Ethical Trade at Lidl, said: “Rolling out the Eco-Score trial in Scotland is a huge milestone for Lidl, one we’re extremely proud of.

“We know that shoppers want more support in understanding the environmental impact of the products they buy day-to-day and Eco-Score will do just that.

“The trial will help customers in our 105 Scottish stores road test the new traffic light system and ultimately make greener shopping choices in the process.”

Over the course of the trial, Lidl will be taking feedback from its customers on the new labelling system and if they find it useful.

The discount retailer is set to share its findings from the pilot scheme to help shape an approach that works for customers and the industry in the long term.

Taking to social media to share their thoughts on the major move, customers were excited to find out if the plans would roll out across the country.

One person said: “They did this in another country a while ago, big step for the UK.”

Another wrote: “I always thought something like this would be useful, wonder if it will expand in the future.”

The Eco-Score project follows Lidl’s other initiatives including the Deposit Return Scheme facilities across its Scotland stores this year.

Lidl’s Bottle Deposit Scheme allows customers to make money from recycling their drinks bottles.

For every 25 Lidl drinks bottles or tins recycled in Lidl’s recycling units, customers can get up to £2.50 off their next shop.

Since 2018, the discount retailer has removed 70 tonnes of plastic and got rid of many plastic trains.

It cut back on food tags and replaced polystyrene pizza bases.

Many supermarkets have been making changes to become greener including cutting back on plastic usage.

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