Climate change and Covid pandemic 'are killing off Black Friday'

Climate change and Covid pandemic 'are killing off Black Friday'

11/14/2021

CLIMATE change and the Covid pandemic are killing off Black Friday, a survey suggests.

More than a third of shoppers, 35 per cent, associate the event with over-consumption and therefore bad for the planet. Nearly as many want to avoid crowds because of Covid.

Sellers can offer huge bargains on Black Friday, which falls on November 26 this year, kicking off the Christmas rush.

However only 40 per cent plan to take advantage — either in shops or online. A similar proportion feel there are no longer any good deals, the poll shows.

The pandemic has also made families want to spend more time together and has changed their view on presents.

Nearly six in ten — 58 per cent — said they now preferred experience-based gifts, rather than “more stuff”.

A further 65 per cent said they wanted a gift to mean something or have a story associated with it.

Digital customer specialist Sitecore asked 1,000 people about Black Friday.

Spokeswoman Paige O’Neill said: “Retailers can no longer rely on Black Friday to excite and attract customers.

"The role it plays in the lead-up to Christmas is certainly waning.”

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