George at Asda to sell second hand clothes in stores across the UK05/02/2021
Asda is starting to sell second hand clothes in 50 shops across the UK.
The retailer announced that the unusual concept has been successfully trialled at one store in Leeds, and now the plan is to roll the idea out nationally.
George at Ada has teamed up with specialist wholesaler Preloved Vintage Kilo.
The change has happened after Asda launched a new scheme asking customers to take old clothes back to stores.
The retailer said the latest campaign would "give a new lease of life" to pre-worn garments.
And, it would allow consumers to "buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year".
The second-hand items will be sold under the PVW (Preloved Vintage Wholesale) brand name.
And, they’ll be available in stores in London, Bristol, Birmingham, Edinburgh and Brighton, among others.
Preloved Vintage managing director Steve Lynam said the company had prevented more than 800 tonnes of clothing ending up in landfill and that linking with Asda would increase that "dramatically".
He added: “In a world where we are becoming more environmentally conscious this partnership will help bring sustainable fashion to the mainstream which is something as a business we strive for in everything we do.
"The more people that buy into the circular economy and shop vintage & retro the bigger impact we will have on climate change."
A number of companies have been attempting to support sustainable fashion over the last few years.
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Asda, Primark and M&S all have recycling schemes which let customers return their used itms to stores.
And, in 2019, high end store chain Selfridges teamed up with the resale site Vestiaire Collective to sell on second-hand clothing.
Online sites which provide a platform for users to sell on unwanted clothes include Depop, Vinted and ASOS Vintage.
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