John Lewis jumper featured in their new Christmas advert sells out

John Lewis jumper featured in their new Christmas advert sells out

11/04/2021

John Lewis’ £29 Christmas tree jumper sells out just HOURS after the release of new festive ad

  • Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas jumper featured in their seasonal advert 
  • The navy jumper, which features a tree embellished with baubles, sold out in size 8 to size 20
  • A note by the popular jumper, which is tagged with ‘As featured in our 2021 Christmas TV advert’, confirms more will be landing soon
  • The jumper plays a key role in cementing the friendship between Nathan, 14, and a young alien who is experiencing her first Christmas on earth 

Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas jumper featured in their seasonal advert.

Just hours after the anticipated release of the retailer’s famous Christmas advert, the navy jumper, which features a tree embellished with baubles, sold out in size 8 to size 20.

A note by the popular jumper, which is tagged with ‘As featured in our 2021 Christmas TV advert’, confirms more will be landing soon. 

The newly-released trailer sees 14-year-old Nathan cementing his friendship with young alien Skye, who has landed near his house, by adding a star and twinkly lights to his Christmas jumper – just like her own knit. 

Shoppers in the festive spirit stormed the John Lewis site in search of the £29 Christmas jumper featured in their seasonal advert

The newly-released trailer sees 14-year-old Nathan cementing his friendship with young alien Skye, who has landed near his house, by adding a star and twinkly lights to his Christmas jumper – just like her own knit

Viewers then see Nathan help Skye discover the magic of her first Christmas – introducing her to some of his favourite festive moments. He brings her fairy lights from his family’s tree, mince pies, Christmas films and plays in the show.

The time comes when Skye has fixed her ship and must return to her home planet and the pair are to be separated – and in the bittersweet, heart-warming moment, Nathan gifts her his Christmas jumper, the same one he was wearing when they first met.

Every product in the ad is from John Lewis, with customers able to ‘shop key scenes’, including the decorated Christmas tree and dinner table. 

Just hours after the anticipated release of the retailer’s famous Christmas advert, the navy jumper, which features a tree embellished with baubles, sold out in size 8 to size 20

The release of the ad is around a fortnight earlier than usual and comes as the retailer revealed Christmas-related searches on its website are up 50 per cent on this time last year.

The ad was created with agency adam&eveDDB, with John Lewis refusing to reveal a budget but saying it was in line with previous years’ spending.

The jumper has received 4.3 out of 5 stars on the John Lewis site, with shoppers praising its ‘nostalgic vibe’. 

Viewers then see Nathan help Skye discover the magic of her first Christmas – introducing her to some of his favourite festive moments. He brings her fairy lights from his family’s tree, mince pies, Christmas films and plays in the show

One happy shopper wrote: ‘This Christmas jumper has a vintage vibe to it, stirring up a nostalgic Christmas feeling. I love that the design is simple but fabulously festive. 

‘The sizing is perfect for me; as a standard size 16 and being 5’6, the jumper has plenty of room without feeling oversized. I’m thrilled with the quality of the jumper and extremely happy that it’s made from cotton so I won’t overheat wearing it. 

‘This jumper will be great thrown on with jeans but I can’t wait to style it with a festive skirt or some tartan trousers to get into the Christmas spirit!’

The jumper has received 4.3 out of 5 stars on the John Lewis site, with shoppers praising its ‘nostalgic vibe’

One happy shopper wrote: ‘This Christmas jumper has a vintage vibe to it, stirring up a nostalgic Christmas feeling. I love that the design is simple but fabulously festive’

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