Kopparberg launches its first ever vodka range and says it will be drink of the summer

Kopparberg launches its first ever vodka range and says it will be drink of the summer

04/23/2021

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Kopparberg cider is a pub garden staple every summer. Now, the company is about to revolutionise the world of vodka. The new range will be available in three bold fruit flavours: Lemon, Passionfruit, and the famous Kopparberg Strawberry and Lime.

Rob Salvesen, Head of Marketing at Kopparberg, says: “No one does flavour like we do and we weren’t content with the bland and subtly flavoured options currently available on the market.

“New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Kopparberg can, resulting in a drink that is perfect for those moments with mates as the sun goes down and there is a ripple of excited energy in the air.

“As a brand that has always been about creating great memories with friends, we are excited to play a part in a summer that promises to be truly one to remember.”

The brand-new bottles of Kopparberg Vodka are available in Morrisons stores now, costing £18 per 70cl bottle. In addition, with every bottle of vodka purchased you will get a free Bluetooth speaker which usually costs £10.

Kopparberg Flavoured Vodka will be widely available next week, just in time for Bank Holiday celebrations.

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It comes as Kopparberg has also released a limited-edition cider flavour for the summer. Shoppers can pick up a mixed tropical fruit variety pack containing pineapple, passion fruit and mango flavours.

Kopparberg said: “We wanted to put a tropical twist on this Kopparberg icon, released in our first ever limited-edition design bottles and cans, providing a new flavour that’s guaranteed to define that first sip of a truly unforgettable summer.”

Kopparberg also launched a new Dark Fruit Spiced Rum and a Premium Gin a few months ago.

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