Lilly Pulitzer opens $750-a-night birthing suites at Florida hospital

Lilly Pulitzer opens $750-a-night birthing suites at Florida hospital

12/17/2021

A VERY lavish labor: Fashion brand Lilly Pulitzer opens up ‘luxurious’ $750-a-night VIP birthing suites at Palm Beach hospital, complete with designer décor, waterfront views, and a CONCIERGE service

  • Lilly Pultizer teamed up with the Good Samaritan Medical Center in Palm Beach, Florida, to create two stylish suites and a family waiting room
  • The late designer’s granddaughter was born at the hospital, which is now offering the redesigned rooms for $750 per night 
  • The suites boast Lilly Pulitzer printed bedding and window coverings, waterfront views, and hand-painted murals with floral, ocean, and jungle themes
  • Moms will also be treated to a concierge service, a VIP food and beverage menu, and designer accessories, including a robe, swaddle set, and tote bag
  • More than 30 families have delivered so far in the two suites, and they’re so popular that they are already booked through July 2022

Lilly Pulitzer is offering VIP birthing suites for Florida moms who are looking to deliver their babies in style, but the designer décor and swag bag costs will cost you $750 per night. 

The iconic resort wear brand has teamed up with the Good Samaritan Medical Center in Palm Beach, Florida — the same hospital where the late Pulitzer’s own granddaughter was born — to create the two stylish suites and a family waiting room.  

For the price of a night at a high-end hotel, expectant moms can feast their eyes on Lilly Pulitzer printed bedding and window coverings, waterfront views, and hand-painted murals with floral, ocean, and jungle themes while in labor. 

Give birth in style! Lilly Pultizer teamed up with the Good Samaritan Medical Center in Palm Beach, Florida, to create two stylish VIP birthing suites and a family waiting room

Upgrade: The late designer’s granddaughter was born at the hospital, which is now offering the redesigned rooms for $750 per night

Aesthetic: The suites boast Lilly Pulitzer printed bedding and window coverings and hand-painted murals with floral, ocean, and jungle themes

The VIP suites were ‘redesigned with the signature Lilly Pulitzer aesthetic to give new moms and their families a joyful and luxurious feel when they deliver their babies,’ according to the hospital’s website. 

In addition to the swanky room, moms will be treated to a concierge service, a VIP food and beverage menu, and designer accessories, including a robe, swaddle set, and tote bag. 

Fittingly, the waiting room and corridors are also furnished with Lilly Pulitzer furnishings, décor, and artwork for families to enjoy.  

More than 30 families have delivered so far in the two suites, Women’s Wear Daily reported, and they’re so popular that they are already booked through July 2022. 

Pulitzer’s eponymous brand is known for its colorful prints and preppy aesthetic that originated in Palm Beach. The socialite-turned-designer launched her business by accident in the late 1950s when she opened a juice stand. 

She had he seamstress make her tropical-print dresses that would cover juice stains, but her designs were soon outselling her juices.   

‘I designed collections around whatever struck my fancy . . . fruits, vegetables, politics, or peacocks! I entered in with no business sense. It was a total change of life for me, but it made people happy,’ the designer told The Associated Press in 2009.

Pulitzer’s resort wear was popular with the country’s most elite families, including the Rockefellers, Vanderbilts, and Whitneys. 

Matching: Babies who are born in the suite will have a Lilly Pulitzer onesie waiting for them

Chic in every way: The waiting room and corridors are also furnished with Lilly Pulitzer furnishings, décor, and artwork for families to enjoy

Going fast: More than 30 families have delivered so far in the two suites, and they’re so popular that they are already booked through July 2022

Then-first lady Jacqueline Kennedy, who attended boarding school with Pulitzer, famously wore one of her printed shit dresses in Live magazine photo spread. 

Pulitzer shuttered her business in the 1980s, but it was revived a decade later when the rights to the brand were purchased by Sugartown Worldwide, Inc. 

The label is now owned by Oxford Industries, Inc., which acquired Sugartown Worldwide, Inc. in 2010. 

Pulitzer died at her home in Palm Beach in 2013 at age 81, but the ‘Queen of Prep’s legacy continues to live on. 

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