‘Selling Tampa’ star Sharelle Rosado on overcoming racism in real estate12/15/2021
Sharelle Rosado, who stars on “Selling Sunset”‘s new sister show, “Selling Tampa,” says her diverse clientele is often discriminated against because of the color of their skin.
“I’ll have clients of color looking at multimillion-dollar homes and they get treated a certain way that I know the agent or the owners wouldn’t if I brought a Caucasian that looked well-off to the home,” Rosado, 34, exclusively told Page Six ahead of the premiere of her new Netflix series.
“I had a young, black single female [client], and they were asking her all these questions and asking for things that you normally don’t ask for with a regular client,” she adds.
The head broker, who runs Allure Realty, says in such situations she just “kills them with kindness,” but never works with those agents again.
That particular interaction was not filmed for “Selling Tampa” because it occurred prior to filming, Rosado said, but there is plenty of drama that takes place on the new show.
Two of her realtors, Rena Frazier and Anne-Sophie Petit-Frere, consider leaving Rosado’s firm throughout the show to start their own brokerage.
“I’m not intimidated,” Rosado told us in response, adding that any competition can “get all the ingredients, but can’t have the same sauce.”
The reality star said she actually signed on to do “Selling Tampa” to showcase strong female empowerment.
“My overall message was to show women that it can be done,” Rosado said. “People who have low self-esteem … no matter what you’ve been through.”
The soon-to-be mother of four revealed on the show that she has suffered from PTSD herself as a former army veteran.
“Being in the army for almost 13 years, I did experience a lot — being sexually assaulted, sexually harassed, it’s a lot,” Rosado said. “I had to learn to go get therapy, to go get help, and that’s what’s helped me become the person I am today.”
She added, “My business wouldn’t be where it’s at today if I didn’t get the help that I needed.”
Season 1 of “Selling Tampa” is streaming now on Netflix.
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