Social media ROASTS Dior's new skincare line for babies11/15/2023
Dior is ROASTED after releasing luxury new skincare line for BABIES – including $230 ‘perfumed water’ and $115 face lotion – as critics slam products as ‘dumb and overpriced’
- Dior recently announced a kids’ skincare collection ranging from $95 to $230
- But many social media users were shocked by the products and high prices
- Some also called into question the safety of using scented products on kids
Do babies need bougie skincare lines? Well, Dior certainly thinks so.
The design house, which is known for its Baby Dior clothing collection where hooded teddy bear coats cost $1,000 and little onesies go for $520, is now stepping into the children’s skincare realm.
Dior first launched a baby care line in 1970 before it was discontinued – but now it’s back with ‘scented water and skincare for little ones,’ offering products for ‘sensitive skin’ ranging from $95 for cleaning water to $230 for scented water baby perfume.
Unsurprisingly, folks on the internet were unimpressed by the high prices, with many taking to Reddit to voice their opinions, with one person joking that the products seem aimed at ‘those with more dollars than sense.’
The design house, which is known for its Baby Dior clothing collection where hooded teddy bear coats cost $1,000 and little onesies go for $520, is now stepping into the children’s skincare realm
The baby care line, including the signature scent, boast the fashion house’s signature toile on the bottles
Unsurprisingly, folks on the Internet were unimpressed by the high prices, with many taking to Reddit to voice their opinions as one proclaimed it was ‘for those with more dollars than sense’
Oh baby! Behind Baby Dior’s signature scent
- The scents were created by famous perfumer Francis Kurkdjian, who joined Dior as the perfume creation director in 2021
- The Bonne Étoile fragrance features notes of ‘juicy pear, cotton wool and petals’
- It’s an eau de senteur, or light perfume, is made without alcohol so it’s safe for sensitive skin
Dior’s controversial collection boasts a whole host of products including a $115 face and body lotion and a $95 cleaning face, body, and hair foam.
‘For those with more dollars than sense,’ one commenter harrumphed as another agreed, ‘Brand exploiting gullible, vain, have more money than sense, chasing label status idiots and parents to buy crap from them.’
One commenter rightfully reflected, ‘they wouldn’t market it if they didn’t think it was going to sell.’
Another person called into question the safety of using scented products on babies, writing, ‘I thought it was common sense that you’re not supposed to use scented products on infants?’
In a separate Reddit thread, social media users debated whether it would be harmful to small children.
‘Is it dumb and overpriced? Yea. Is it going to hurt anyone? No, only wallets,’ proved to be a popular response.
In one thread called Not The Onion, which is devoted to news that sounds fake but isn’t, one person described the collection as ‘Tom Haverford’s ideas finally paying off.’
The commenter referenced the Parks and Recreation character (played by Aziz Ansari) who unsuccessfully tried pitching toddler cologne. A Reddit frequenter responded by calling it ‘the real sign of a dystopia.’
On Twitter, the reaction was much the same as one person joked: ‘The target audience being the Kardashians’
‘Do… do you spritz the baby, or is the baby supposed to enjoy the scent? I’m so confused,’ a questioning commenter asked.
‘Well it probably smells better than a dirty diaper,’ another wrote encouragingly.
‘I don’t know what top notes my baby prefers though,’ a Redditor jested, referencing the initial scents in a fragrance.
On Twitter, the reaction was much the same as one person joked: ‘The target audience being the Kardashians.’
‘Good luck finding a baby that has $250 to spare,’ another quipped.
One summed it up with: ‘Rich people be so bored.’
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