Tesco, Asda, Sainsbury’s and Morrisons cost ranked – with two more expensive than Waitrose

Tesco, Asda, Sainsbury’s and Morrisons cost ranked – with two more expensive than Waitrose


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Asda is still the UK’s cheapest supermarket, retaining it’s title for five months in a row. UK supermarket prices have been analysed by the Government’s Consumer Price Index ‘shopping basket’ on a week-by-week basis.

Price tracking website Alertr has kept abreast of developments in supermarket prices.

Asda was cheapest for three out of the last five weeks, with Iceland taking the top spot for the last two weeks of September.

Asda still took the overall crown despite the average total being up 0.20p on its August pricing.

Tesco was crowned the most expensive supermarket for the month of September, but was knocked down by online-only supermarket Ocado.

Ocado comes in with an average basket spend of £151.24, £3.31 more than last month and £11.60 more than Tesco.

UK supermarkets ranked cheapest to most expensive

The full breakdown of supermarkets average basket costs from lowest to highest over the five-week period in September:

  1. ASDA – £130.36 – 20p more than last month
  2. Iceland – £132.40 – £2.09 less than last month
  3. Sainsbury’s – £135.24 – £4.27 less than last month
  4. Waitrose – £139.50 – 64p more than last month
  5. Tesco – £139.64 – £9.34 more than last month
  6. Morrisons – £141.53 – £4.22 less than last month
  7. Ocado – £151.24 – £3.31 more than last month

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Andy Barr, co-founder of www.alertr.co.uk, said: “It is interesting to see that, once again, Waitrose has unexpectedly been more affordable than some of our go-to ‘cheaper’ stores that one may assume they are going to find more reasonably priced items within.

“Despite Tesco continuously coming up as one of the more expensive retailers, the data from September does seem to indicate that they’ve begun to drop their prices as we enter another tricky phase regarding the global pandemic.

“Sainsbury’s is also another surprise as it comes in third cheapest retailer for the shopping list, somewhat surprising as it’s notoriously known for its higher-end offerings.

“At this point, it’s starting to look like Asda can’t be beaten on their low prices, and competitors will really have to think about introducing better deals or offers in order to keep customers loyal, particularly at a time when so many are looking to cut their spending in any way possible.”

The online price tracking website has been tracking the prices of 43 everyday items from the shopping basket on the Office for National Statistics’ Consumer Price Index (CPI) since 2019.

Included within the list are items such as eggs, milk and bread, as well as non-perishables like pasta, rice and cereal.

The prices across seven of the largest supermarkets are analysed, with discount retailers Lidl and Aldi not included due to the inability for customers to shop full ranges online.

Own-brand items (or their equivalent) were monitored in the research to give the most unbiased comparison of goods and their prices, with the exception of brands that all seven supermarkets stocked (e.g. Coca-Cola).

In other supermarket news, Morrisons has extended its next day doorstep food delivery service. 

Over 100,000 orders have now been delivered to customers across the UK and customers are able to place orders directly over the phone.

With many supermarkets having little to no delivery slots available, Morrisons ensures that the food is delivered the following day between 10am and 6pm.

Deliveries will be made by a store colleague from customers’ local stores, often by the stores Community Champion – who helps out with members of their nearby neighbourhood.

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