Alesha Dixon takes on Gwyneth Paltrow by setting up lifestyle firm

Alesha Dixon takes on Gwyneth Paltrow by setting up lifestyle firm

06/04/2021

ALESHA Dixon is taking on Gwyneth Paltrow by setting up her own lifestyle company.

The BGT star, 42, is launching NobleBlu to promote mental health and fitness — and sells products including pills to maintain “balance” at £40 for a month’s supply.

A source said: “Alesha was returning to music but because of lockdown that never came to fruition.

"So instead she wanted to do something in the wellness industry as she’s quite spiritual — and believes there’s still a gap in the market in the UK.

“She’s launching NobleBlu next week and hopes to do for wellbeing over here what Gwyneth has Stateside — but she draws the line at vagina candles and love beads.”

US actress Gwyn, 48, flogs products including one called This Candle Smells Like My Vagina.

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