GB News hit by major set back as big name brands pull advertising from channel

GB News hit by major set back as big name brands pull advertising from channel

06/15/2021

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GB News is facing an advertiser backlash despite launching less than 72 hours ago.

Several brands have begun responding to online pressure for funding the new TV channel and at least five businesses have suspended advertising.

The Open University, Nivea, Ikea, Kopparberg and Groslch have all said they will distance themselves from the new channel.

A spokespersons for retailer Ikea told i that the business has suspended all paid display advertising and "has not knowingly advertised on GB News".

They added: "We have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people,” they added.

"We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime."

A Nivea spokesperson told the publication: "Media buying algorithms mean our adverts are automatically allocated across a wide selection of channels often without our knowledge, which is what has taken place in this instance.

"Typically, we would wait for a few months after a new channel or publication has launched before advertising with them, to ensure that they reflect the values we hold as a company.

"We have paused our advertising with GB News in line with this policy and will review this decision in three months."

Campaigners have argued that guests on the show, including former Brexit Party leader Nigel Farage, will help drive a new era of "hate speech" on British television.

Beer company Grolsch told one campaigner that it would "do everything we possibly can" to stop its adverts appearing on the channel again.

“This advert for Grolsch ran on the GB News channel completely without our knowledge or consent, and we’re in the process of investigating with our media partners why this happened,” the brand tweeted.

“Grolsch is a brand that prides itself on core values of inclusion and openness to all people, and we want to be clear that we do not associate ourselves with any platforms or outlets that go against these values.”

While cider maker Kopparberg said on Twitter it had “immediately suspended” advertising on GB News, stating that a previous advert was used on the platform without the company’s "knowledge or consent".

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The Open University said it had not planned or purchased advertising with GB News, adding that it was "investigating why this has happened" and have paused ads on the channel with immediate effect.

GB News chairman Andrew Neil launhced the new channel on Sunday night.

Presenters on the channel include The Apprentice winner Michelle Dewberry, former Sky News presenters Colin Brazier and Kirsty Gallacher and journalist Dan Wootton.

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