Kim Kardashian hit with cease-and-desist warning by rival beauty brand after attempting to file trademark for 'SKKN'01/25/2022
KIM Kardashian's new beauty brand SKKN by Kim has hit a road block after the star received a cease-and-desist over the use of the name, according to a new report.
It was first reported in April that the 41-year-old had filed a trademark for SKKN by Kim with the US Patent and Trademark Office on March 30.
A post shared by SKKN+ (@skknplus)
According to WWD at the time, Kim's filing included trademarking for "skin care, hair care, nail care, and supplements categories", as well as "skin and hair tools, as well as home products."
While it was previously reported that the KUWTK star's team had acquired a website name, SKKN.com, and various @SKKN social media handles in December, suggesting the line had been in the works for some time.
However, TMZ has now reported that Kim's new beauty line could be thrown into chaos after Beauty Concepts LLC sent her a cease-and-desist over the use of the name.
The media outlet report that the company, which provides skincare and salon services, have made it clear in legal documents that they operate both a website and various social media handles under the SKKN+ brand name.
The brand, owned by Cyndie Lunsford, claimed that they too applied to U.S. Patent and Trademark Office in March to legally register a logo for the brand.
According to TMZ, the beauty mogul had filed to trademark SKKN by Kim before Beauty Concepts did.
The outlet added that the small business' upset is based on potential confusion over their products and Kim's in the marketplace, should she obtain a trademark for the name.
Beauty Concepts also claimed that they had invested an extraordinary amount of effort into marketing SKKN+ services over the past few years.
However, Kim's lawyer, Michael G. Rhodes, told the media outlet that Kim is legally allowed to use the SKKN name and shared their dissatisfaction over Ms Lundsford contacting the media outlet ahead of a planned meeting.
He said: "We certainly appreciate and support small businesses, and our hat is off to Ms Lunsford. But the question at hand is one of trademark law and we've not done anything deserving of legal action by her.
"We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney.
"So while disagreeing with the letter, we're hopeful that we can smooth things over once both sides speak."
It's not the first time the star has been faced with legal action in regard to her beauty empire after she was
Last June, brand development company Seed Beauty sued KKW over fears it could reveal "trade secrets" if it was to be bought by another company.
Seed argued that it had been through the same fears with sister Kylie Jenner's makeup empire – Kylie Cosmetics – after it was acquired by Coty.
It had asked Kylie's business not to disclose its trade secrets to Coty but was not given any assurance it would not do so.
Seed Beauty was the key behind the success of both Kim and Kylie's makeup brands, and used its trade secrets to help develop those brands.
But after Coty bought a 20 per cent stake in KKW in June 2020, Seed Beauty wanted to make sure that company didn't know its beauty supply secrets.
In light of the acquisition, Kim announced earlier this month that she’s shutting down KKW Beauty and its website come August.
The reality star promised she would return with new products in the future but revealed it would be under a "completely new brand" as she wants to create a "more modern" line.
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With the website shuttering in just a few weeks, KKW Beauty is putting all of its products on sale, 20 to 75 per cent off, while supplies last.
The decision to part with the KKW Beauty brand and return with a new name comes as Kim’s been distancing herself from the West aspect of her own name by divorcing Kanye.
She has been focused on business after filing for the end of her marriage to Kanye in February after seven years of marriage.
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