What is CNN+?04/30/2022
NEWS organization CNN was another company that tried to cash in on the popularity of streaming services.
After launching its own online app CNN+ on March 28, 2022,the platform announced that the company was shutting down the app weeks later on April 28.
What is CNN+?
On July 19, 2021, it was announced that CNN+ will be CNN's newest streaming service.
"CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022," Jeff Zucker, the chairman of WarnerMedia News and Sports and president of CNN Worldwide, said in a statement.
Chief digital officer Andrew Morse is the executive in charge of the new platform and said "this is the most important launch for CNN since Ted Turner launched the network in June of 1980."
While CNN is available to tens of millions of people based off a cable or satellite TV subscription, the cord-cutting generation is on the rise and CNN+ is CNN's response to the growing television market.
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The company ensured that CNN+ would not be "a news headline service," and that subscribers are "going to see things that surprise you."
CNN+ will host a variety of different programming as it serves to both existing cable subscribers and to those who don't have cable.
"On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing. Nothing like this exists," Zucker continued in his statement.
The streaming service will offer eight to 12 hours of live programming a day according to the company but will also have new original series and some old archives from the station.
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When did CNN+ launch?
On March 28, 2022, CNN launched its streaming platform.
The company revealed that they are hired 450 people, from producers to marketers, to help create the streaming platform.
"We are going to take a pretty big swing here, and the company's behind it," Morse said at the time.
Morse continued to add that the service will be, "very different from anything else that's out in the marketplace."
Prior to shutting down application operations, users were able to sign up for $5.99.
Why is CNN+ shutting down?
On April 21, 2022, news of CNN closing its streaming platform operations were disclosed to CNN+ subscribers.
CNN Worldwide CEO, Chris Licht, released a statement regarding that matter.
Chris said: "This is not a decision about quality; we appreciate all of the work, ambition and creativity that went into building CNN+, an organization with terrific talent and compelling programming."
"But our customers and CNN will be best served with a simpler streaming choice."
Starting Thursday, April 28, 2022 CNN+ will no longer be available to viewers, according to The Verge.
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The app was originally slated to be shut down on April 30, two days later, but it was announced by CNN on April 27 that it would be discontinued sooner than expected.
“After April 28, 2022, the CNN+ daily and weekly shows, Interview Club, and the on-demand library of CNN Original Series and Films will no longer be available,” a statement regarding the shutdown revealed.
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