Gen Zers are shunning classic condiments for trendy alternatives

Gen Zers are shunning classic condiments for trendy alternatives


Gen Z is shunning classic condiments like Ketchup and brown sauce for trendy alternatives including sriracha, chipotle and kimchi – is YOUR favourite at risk?

Gen Z are shunning some of the nation’s classically loved condiments including ketchup and brown sauce in favour of trendy alternatives such as sriracha, chipotle and kimchi.

A new survey says old favourites like Worcestershire sauce and salad cream are being dubbed as unhealthy and outdated by young Brits – and are at danger of being consigned to the history books. 

Some 33 per cent of the under 26-year-olds surveyed feel that ketchup is outdated, while 29 per cent said brown sauce is old fashioned.

Meanwhile a fifth, 21 per cent, said English mustard was old news. 

Instead, Gen Z favour splashing soy sauce, sriracha and wasabi on their food.

The graphic shows the percentage of under 26-year-olds surveyed that think classic condiments are outdated versus the percentage who would regularly eat modern condiments

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The survey also saw a rise in popularity of fermented condiments, like kimchi and sauerkraut, which are lower in sugar and contain probiotics.

Overall, 57 per cent of the young Brits surveyed said they preferred healthier sauces than ones that are full of sugar, preservatives or hydrogenated vegetable fats.

The research showed 49 per cent are avoiding certain condiments because of their lack of nutritional value.

Despite this, 71 per cent of the Gen Zs surveyed said they love to enjoy condiments with every meal.

Other favourites which may soon be consigned to history, are BBQ sauce and redcurrant jelly, according to the poll.

The survey found tabasco, wasabi and chimichurri are replacing classic sauces such as piccalilli and mint sauce.

Mint sauce and mustard are out – while salsa and peri peri sauce are in, according to a study (Stock photo)

Could ketchup be no more? A study says Gen Z are shunning the classic condiment (stock image)

45 percent of those surveyed enjoy sriracha with their food (stock image) 

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A spicy 77 per cent of the youngsters surveyed said they prefer hotter sauces.

Meanwhile 23 per cent felt there were so many condiments to try now, ketchup is no longer needed.

And 73 per cent admit there is a certain snobbery among younger people about using old fashioned sauces such as ketchup or brown sauce.

Nick Vadasz, founder of Vadasz Pickles and Ferments, which commissioned the survey of 2,000 Brits, said: ‘With the average bottle of ketchup containing 78 grams of sugar, it’s no real surprise that we are seeing a trend in younger people turning their back on unhealthier sauces and condiments – and a surge in popularity of super condiments that are packed with natural ingredients, and rich in probiotics; great for the gut health and for immunity.’

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