October 13: What is No Bra Day and why are people celebrating it?

October 13: What is No Bra Day and why are people celebrating it?

10/13/2020

NO Bra Day is a commemorative holiday on October 13 that honors victims and survivors of breast cancer.

The holiday also aims to spread awareness about the dangers of the disease and how to take proper steps for prevention.

What is No Bra Day?

No Bra Day is an annual holiday that aims to celebrate breast cancer survivors as well as encourage people to not wear a bra that day.

The holiday used to be celebrated on July 9 of every year since 2011 but was moved to the 13th day of October — National Breast Cancer Awareness Month.

The original event known as "BRA Day" was started by Canadian plastic surgeon Dr. Mitchell Brown.

Dr. Brown wanted to encourage breast cancer survivors to consider getting reconstructive surgery.

He founded Breast Reconstruction Awareness (BRA) Day at Women's College Hospital and Toronto General Hospital.

Additionally, the BRA day event intended to raise awareness of breast cancer screening, alert women to breast cancer symptoms, and to encourage women to conduct regular self examinations. 

The event was adopted in the US and became a holiday known as No Bra Day in 2012.

How do people celebrate?

The social media hashtag #NoBraDay resurfaces every October 13 and women share photos of them wearing no bras all over the social platforms. 

More than 82,000 women posted pictures on Twitter and Instagram in 2017.

Some breast cancer survivors also take the opportunity to post photos of their mastectomies or encourage others to get tested and donate to breast cancer research foundations. 

One Twitter user said: “#NoBraDay is for breast cancer awareness. Let's be guided."

Another added: “Ladies as we all freeing the breast today don't forget to get it tested too. #NoBraDay.”

In 2012, about 400,000 individuals took part in No Bra Day, and 250,000 of those were posts shared on Facebook.

How many women in the US get breast cancer?

About 1 in 8 women (about 12 percent) will develop invasive breast cancer over the course of her lifetime in the US.

In 2020, an estimated 276,480 new cases of invasive breast cancer are expected to be diagnosed in US women, along with 48,530 new cases of non-invasive breast cancer.

About 42,170 women in the US are expected to die in 2020 from breast cancer. 

Death rates have been steady in women under 50 since 2007, but have continued to drop in women over 50.

On September 27 Lucille Ball's great-granddaughter died at the age of 31 following a battle with stage four breast cancer.

Yet, the most significant risk factors for breast cancer are being a woman and growing older.

It is highly recommended by medical professionals to get tested every year and to take note of any changing patterns in the breasts.


Ways to observe #NoBraDay

The holiday is observed every October 13 because it is Breast Cancer Awareness month

  • Set a reminder in your calendar to complete monthly breast exams
  • Share your experience with getting a mammogram to reduce fears others may have
  • Organize a fundraiser to support breast cancer research or to fund mammograms for the needy
  • Make a list of questions about breast cancer to ask your doctor

 

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