Salt Bae to launch range of gold-covered supermarket meals so Brits can make his dishes at home for fraction of the cost11/23/2021
SALT Bae is set to launch his own range of supermarket meals so hungry Brits can tuck into his dishes at home – for a fraction of the price.
Internet-icon Nusret Gökçe was blasted for the extortionate prices at his posh London restaurant – with a £1,450 gold-gilded tomahawk steak on the menu.
But now, it appears the salt-sprinkling aficionado is widening his clientele range to the average supermarket shopper.
Salt Bae, 38, has trademarked his famous nickname – along with an image of him sprinkling rock salt down his arm – for use on food items.
Applications to the UK’s Intellectual Property Office and the US Patent and Trademark Office have just been rubber-stamped, meaning chancers can't use his name to flog goods and services.
He has now got legal protection to make processed foods and sell them wholesale, plus in shops and online.
The UK documents cite "meat, fish, poultry and game; processed meat products; dried pulses; soups, bouillon; processed olives, olive paste; milk and milk products, and butter".
And papers filed in this country add: "Enabling customers to conveniently view and purchase those goods, such services may be provided by retail stores, wholesale outlets, by means of electronic media or through mail order catalogues."
Salt Bae has also trademarked his image for clothing, including skirts, suits, jerseys, waistcoats, shirts and even women's lingerie.
The application states others are barred from using his name and image to flog "t-shirts, sweatshirts, dresses, bermuda shorts, shorts, pajamas and pullovers", among others.
The documents add: "Enabling customers to conveniently view and purchase those goods, such services may be provided by retail stores, wholesale outlets, by means of electronic media or through mail order catalogues."
The legal protection was taken out by Salt Bae’s holding company based in Turkey.
The news of Salt Bae's future ventures comes after the chef jetted out of the UK for Saudi Arabia to open his newest outpost.
The move means the butcher-turned-chef won't be around to slice steaks and show off his salt-smattering skills tableside for adoring fans like Wayne and Coleen Rooney.
The menu features a £1,450 gold-gilded tomahawk steak, another £630 hunk of beef and a £100 burger – among other mega-expensive items.
The chef even charges £9 for a single glass of coke.
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